I am sending this a bit late because – it’s summer! I’ve enjoyed seeing some of you and meeting others for the first time at our summer Research in Implementation Science for Equity (RISE) program. I was part of a panel discussing social media and academia, and I thought it would be an opportune time to pontificate on this topic. There are many social media beginner’s guides available online (here’s one), and I am confident that all of you can figure out the mechanics. Instead, I hope to share the rationale for using social media, some of my best practices, and pitfalls to avoid. I’ll end by giving you summer homework! (for the new people, aren’t you glad you asked to get these emails?!)