Hope this message finds you thriving! This month’s message is inspired by a meeting with a wonderful colleague who was invited for one of our department’s visiting professorships. (I hope I’ve already suggested to all of you that you should always try to get onto the schedule for visiting professors.) He asked me, “What is your brand?” According to my colleague, a brand should capture who you are professionally, not just what you are doing now. This seemed particularly daunting for me since I have varied research and professional interests. However, advice is only good if you act on it, so I started looking into it.